Post by nadinenadine on Mar 6, 2024 4:02:28 GMT -6
For a few years we have been collaborating with an e-commerce site specializing in the sale of sofas online. The ecommerce in question manages to obtain excellent performances on all the main reference channels but Pinterest, which as a platform fully embraces the business line relating to furniture, allows you to have an edge. First of all, the costs to reach 1000 people are much more convenient than Meta and this allows us to collect proportionately more traffic with the same budget. In fact, during Black Friday there was a CPM of around €8 on Meta, while on Pinterest it was €3: a notable difference! Below is a brief overview of the last quarter still underway: With a spend of just over €8,000, Pinterest generated 114 purchases for a conversion value of almost €78,000 and a Roas of 9.
So why choose Pinterest Ads? One of the great advantages of using this platform to promote your products is that it is a visual discovery channel. Unlike Meta, for example, where users browse apps to have fun and where ads are often seen as a Loan Phone Number List disturbing element with respect to navigation rather than an added value, Pinterest is considered almost a real search engine. By virtue of this, the positioning of ads is more organic and, if done correctly, much more in line with the user's browsing flow. Furthermore, as already mentioned above, the costs per 1000 people are more advantageous than other channels.
The motivation behind this factor is also linked to the fact that on this channel we find less competition and therefore you can certainly position your ads with lower costs. Given what has been expressed so far, we can certainly foresee the great potential that can arise from this platform. If your company is interested in expanding its customer acquisition channels, we recommend testing Pinterest by creating ad hoc campaigns, carrying out tests with different graphics and audiences and then evaluating the feedback. Without forgetting that, as with any online advertising campaign, it is necessary to monitor the data daily and make regular adjustments to obtain the maximum value from your advertising investment.
So why choose Pinterest Ads? One of the great advantages of using this platform to promote your products is that it is a visual discovery channel. Unlike Meta, for example, where users browse apps to have fun and where ads are often seen as a Loan Phone Number List disturbing element with respect to navigation rather than an added value, Pinterest is considered almost a real search engine. By virtue of this, the positioning of ads is more organic and, if done correctly, much more in line with the user's browsing flow. Furthermore, as already mentioned above, the costs per 1000 people are more advantageous than other channels.
The motivation behind this factor is also linked to the fact that on this channel we find less competition and therefore you can certainly position your ads with lower costs. Given what has been expressed so far, we can certainly foresee the great potential that can arise from this platform. If your company is interested in expanding its customer acquisition channels, we recommend testing Pinterest by creating ad hoc campaigns, carrying out tests with different graphics and audiences and then evaluating the feedback. Without forgetting that, as with any online advertising campaign, it is necessary to monitor the data daily and make regular adjustments to obtain the maximum value from your advertising investment.
