Post by account_disabled on Dec 30, 2023 3:41:31 GMT -6
In the fourth edition of this already renowned study, OMD Spain maintains its focus on psychosocial and anthropological analysis on Spanish society , as it did in previous editions, with special attention to the impact that COVID-19 has had on citizens. After the toughest year in recent history, this study makes more sense than ever. From OMD they wanted to carry out a deep analysis of the situation of the country, of the daily life of the citizens, to whom they asked directly how they feel, how their value system has faltered and what their expectations, fears and vital priorities are.
One year after the outbreak of the crisis caused by COVID-19. According to Cristina Barranco, General Director of OMD Spain : 'At OMD we have always opted to invest in research and know the consumer Phone Number List in depth. Launching The Future of Spain this year was more relevant than ever , the socio-economic impact of the pandemic is having an impact on our lifestyle and our relationship with brands and, therefore, on the marketing and communication industry. Listening to citizens will give us the keys to relating to a transformed consumer .' The period of confinement has given us time to ask ourselves what we want from life, what we need and what is essential ; This has laid the foundations of the Spaniards' wishes for 2021.
An aspect that is delved into in the analysis of The Future of Spain 4 and how the coronavirus has retuned us. According to María Rocamora, Consumer Insight Director of OMD Spain : 'The results could not be more amazing. Human beings, in exceptional situations, are capable of the best and the worst. On that occasion, despite the suffering, insecurity and uncertainty that reigns in the environment, the Spaniards have not lost their hope. And so, we see that the three main feelings with which they face 2021 are hope, optimism and bewilderment . On Wednesday, January 27, in a virtual event, OMD will present an in-depth analysis of these and many other aspects, such as the great capacity for adaptation and resilience of Spanish society.
One year after the outbreak of the crisis caused by COVID-19. According to Cristina Barranco, General Director of OMD Spain : 'At OMD we have always opted to invest in research and know the consumer Phone Number List in depth. Launching The Future of Spain this year was more relevant than ever , the socio-economic impact of the pandemic is having an impact on our lifestyle and our relationship with brands and, therefore, on the marketing and communication industry. Listening to citizens will give us the keys to relating to a transformed consumer .' The period of confinement has given us time to ask ourselves what we want from life, what we need and what is essential ; This has laid the foundations of the Spaniards' wishes for 2021.
An aspect that is delved into in the analysis of The Future of Spain 4 and how the coronavirus has retuned us. According to María Rocamora, Consumer Insight Director of OMD Spain : 'The results could not be more amazing. Human beings, in exceptional situations, are capable of the best and the worst. On that occasion, despite the suffering, insecurity and uncertainty that reigns in the environment, the Spaniards have not lost their hope. And so, we see that the three main feelings with which they face 2021 are hope, optimism and bewilderment . On Wednesday, January 27, in a virtual event, OMD will present an in-depth analysis of these and many other aspects, such as the great capacity for adaptation and resilience of Spanish society.
